a collaborative vision for sustainable growth and investment in the UK.

the road to net zero.

In partnership with Midlands Connect, the Midlands Engine and neighbouring local authorities, Staffordshire County Council are starting a journey to deliver an ambitious, but transformational project along the strategic A50/A500 route which links Derbyshire, Nottinghamshire and Leicestershire to Stoke-on-Trent, Staffordshire and the North West.

Website on laptop for Stafford Railway Building Society
Leaflet for Stafford Railway Building Society

the midlands growth corridor.

While the 90km stretch of road connects over one million people and half a million jobs, the ‘#fifty500’ is also recognised as a hub for manufacturing and innovation, becoming a magnet for major businesses specialising in clean energy, hydrogen and technology. With Staffordshire County Council and its partners championing substantial investment in infrastructure and redevelopment projects, the region is on the brink of an incredible transformation.

Product Posters for Stafford Railway Building Society
Product Posters for Stafford Railway Building Society

life in the fast lane.

Staffordshire County Council is accelerating its public affairs comms to secure government funding for radical transformation of the Midlands Growth Corridor, and commissioned Verso to create a brand that will spearhead lobbying activity. Our initial proposal focused on our strengths in place branding with local knowledge and proud patronage playing a vital role. We put our foot to the floor to deliver phase one of the project within three months of being commissioned. Visit fifty500.com for further information.

Advertising for Stafford Railway Building Society
Advertising for Stafford Railway Building Society

brand design / website design / campaign collateral / lobbying materials