a lesson in the future of branding and marketing for the education sector.
creative learning rebrand.
Our relationship with the Creative Learning Partnership Trust is a masterclass in cohesive thinking between visionary clients and inspired designers. Knowing CLPT’s growth plans allowed us to clearly reposition their look and feel, commit to a bold brand redesign and align it with their vision. Together, we’ve charted a course for significant impact in the sector, positioning CLPT as a recognisable signpost for transformational education. We share a genuine trust: https://www.versocreative.co.uk/project/clpt/
beaconfields primary school branding.
Having opened in September 2024, Beaconfields Primary School & Nursery is setting out a new way for education in Stafford. Inspired by a refreshing brief, our approach was to create a meaningful identity and visual system that captures the school’s vision in a simple brand mark. The interlocking upper and lowercase characters symbolise the school’s commitment to consistently educate young people through nursery and primary years. Learn more here: www.versocreative.co.uk/project/beaconfields-primary-school
brand design for burleyfields primary.
Stafford enjoyed the opening of a second brand new primary school in the space of two years. While floor plans and material specs were similar to that of Beaconfields it was imperative that this new facility at Burleyfields took on its own unique identity; cue our ‘Sycamore Leyf’ icon. Communication, participation and considered direction is all part and parcel of easing nursery and reception pupils into education. Elements we wanted to give visual and verbal reference to as little steps are taken through the corridors and classrooms. Learn more here: www.versocreative.co.uk/project/burleyfields-primary/
apple tree town marketing campaign.
Far from the chaos of a kids wild warehouse, Apple Tree Town is a role play activity centre for children of all ages. It’s more than just fun, it’s good old-fashioned play time – no tech, no distractions. After identifying a brand essence of ‘stealth education’ our creative approach helped develop a visually colourful world in which children can be whoever they like and enjoy time with friends and others. Our campaign included identity animation, social media campaigns, outdoor advertising and of course, the creation of ‘Pip’ – the fruit picker. Learn more here: www.versocreative.co.uk/project/apple-tree-town/
evolve alternative provision digital assets.
The demanding environment of ‘alternative provision’ is best handled by professionals who think rationally and act respectfully, specialists who offer a dynamic alternative to mainstream education. And when Evolve Alternative Provision approached us with an e-marketing campaign brief they saw those same attributes in Verso. We explained the benefits of brand continuity across all routes to market so the client also invested in a new website and the development of their existing brand identity. They now have a beautifully engaging, cohesive marketing campaign at their disposal.
engaging with the doxey community.
Suffering somewhat with a ‘bad rep’ Doxey Academy needed a boost, a comforting arm metaphorically wrapping around its shoulder. We were introduced to the new headteacher and immediately picked up on her drive and passion for giving every single pupil the opportunity to succeed. This sense of pride and positivity formed the basis of our marketing campaign which helped to reconnect the school with the local community – even the local MP joined in!
