from the roots of local history to the routes through primary education

the future is bright for Burleyfields pupils.

Such is the expertise of Creative Learning Partnership Trust that Staffordshire authorities handed them the responsibility of opening a second brand new primary school in the space of two years. While floor plans and material specs were similar to that of Beaconfields it was imperative that this new facility at Burleyfields took on its own unique identity; cue our ‘Sycamore Leyf’ icon.

Internal Branding at  Beaconfields Primary School
Banner for Beaconfields Primary School
Slogan Graphic for Beaconfields Primary School
Internal Branding at  Beaconfields Primary School

leading the way for early learners.

Communication, participation and considered direction is all part and parcel of easing nursery and reception pupils into education. Elements we wanted to give visual and verbal reference to as little steps are taken through the corridors and classrooms. By creating an environment that inspires the little ones it also shows parents that the bigger ones not only talk the talk, but confidently walk the walk too.

Visual Identity fro Beaconfields Primary School
Visual Identity for Beaconfields Nursery School
Beaconfields Brand Symbol Mono

take a ‘leyf’ out of our book.

When it comes to relationships between clients and designers, those that bear more fruit are the ones where creativity is considered an investment rather than an expense, where the opportunity for unique emotional engagement outweighs a mundane ‘me-too’ formulaic function. The relationship we have with Creative Learning Partnership Trust flourishes due to Actual Intelligence rather than the ‘artificial’ kind. We believe there’s a lot to learn from that.

Leaflet for Beaconfields Primary School
Leaflet for Beaconfields Primary School

brand design / brand environment / marketing literature / direct mail