gourmet confection from belinda clark
real tasty packaging.
Already established as a gourmet confectioner, Belinda Clark was looking to take her packaging to another level. As a culinary artist who spends hours blending taste and texture our goal was to reflect this through effective design. First ingredient: brand positioning.
delicately balanced flavours.
Based on the foundation of a ‘taste orchestrator’ we established a visual signature that captured the work involved to ‘delicately balance flavours’. The resulting visual fingerprint enables us to apply this thinking across new product development and ensure a consistent story across the confectionery range.
After relaunching with new packaging Belinda Clark received interest from a European confectioner to help take the product range to yet another level. Belinda can often be seen promoting her confectionery on the shopping channel QVC – sweet success indeed.