Gourmet S’mores

Stacks of Taste

Heard of S’mores? The taste of America on British shores… but when Belinda Clark’s involved it makes for the ultimate ‘build yourself’ snack. A combination of Belinda’s handmade marshmallows, almond biscuits and luxury Belgian chocolate demanded that our packaging design stacked-up.


Woodstar 1%ABV

Distilling A New Category

Serious about wine? So are Woodstar’s founders. More importantly, they’re serious about drink alternatives. Having crafted a category defining ‘low-proof’ drink with the passion of master vintner, we have applied the same passion to establish the brand… here’s the proof.



Door & Window Systems

Germanic engineering demands a germanic brand identity. Reflecting the high quality, precision CNC machining and smooth closure transitions Verso’s identity ‘Röhaus’ has all the brand equities required to deliver the product reassurance. Four-sprung door technique as they say in Staffordshire.

  • 6-page invitation mailer designed for World of Wedgwood by Verso Creative
  • Master Craft Studio and Photo Frame Banners for World of Wedgwood, designed by Verso Creative
  • Selfie Photo Frames designed by Verso Creative for World of Wedgwood
  • Pottery Spotter
  • Wedgwood Museum Trail Signage by Verso Creative, utilising previously created cartoon characters

World of Wedgwood

The Best of British

Synonymous with history, culture and innovation the name ‘Wedgwood’ is revered globally. Adding a little more character to existing brand guidelines, this Staffordshire agency has literally been spinning plates with a series of tight, but rewarding, deadlines.

  • Melt-in Moments Packaging for Belinda Clark
  • Melt-in Moments Brand identity for Belinda Clark

Melt-in Moments

Belgian Hot Chocolate

How do you create perfect hot chocolate? Well, you need a chunk of ganache enrobed in luxurious Belgian chocolate and a spoon. Hello… Looks like gourmet confectioner Belinda Clark has it all wrapped up – our job was to tell everyone about it through brand and packaging design that’ll create a stir.

  • LifeGUARDIAN Packaging Design by Verso
  • Website Design & Development for LifeGUARDIAN by Verso Creative
  • Brand Identity for LifeGUARDIAN Packaging, Designed by Verso


A Real Lifesaver

Serious global game-changers are few and far between, but every so often something incredible presents itself to the world. LifeGUARDIAN Packaging, the brainchild of our award-winning client Woolcool, is disruptively innovating pharmaceutical cold chain distribution with our branding and packaging design truly in the spotlight.


Staffordshire Police

Can I See Some ID...

When the Police and Crime Commissioner for Staffordshire wanted to re-energise old public initiatives it was Verso’s expertise that was called upon to create the brand identities. From rebranding Neighbourhood Watch to relaunching the ‘Space’ scheme we were the only agency to fit the bill.

  • Vending direct mail for Coinadrink, designed by Verso Creative
  • Direct mail leaflet designed by Verso Creative for Coinadrink
  • Coffee mailer designed by Verso Creative for Coinadrink
  • Rollfold mailer by Verso Creative for Coinadrink


More Than Just Vending

We like to think we have all the right ingredients when it comes to effective design and have enjoyed pushing all the right buttons for Coinadrink with a refreshing series of mailers to promote their outstanding vending services. All this talk of food and drink, to coin a phrase, gets our creative juices flowing. We could get a taste for puns too.

  • Paper modelling devised by Verso Creative for Woolcool - created by nature driven by science
  • Verso website design for Woolcool
  • Verso Creative
  • Verso Identity design for Woolcool
  • Verso stationery design for Woolcool
  • Verso Creative


Insulated Packaging Innovation...

Can you keep a secret? The distribution of temperature sensitive goods is about to be revolutionised… Woolcool not only outperforms conventional materials it has environmental benefits from a sustainable source. Verso have set Woolcool up for the revolution… If you haven’t heard of Woolcool you soon will.



  • The Red Lion Bradley, Staffordshire, branding by Verso Creative
  • Verso website design for The Moat House, Stafford
  • Twice-yearly Event Diary booklet designed by Verso Creative for The Lewis Partnership
  • Verso website design for The Bear Grill, Stafford
  • Verso
  • Verso website design for The Moat House Wedding facilities
  • Wedding Brochure for The Moat House Acton Trussell designed by Verso Creative
  • Verso website design for The Dog & Doublet, Sandon
  • Verso website design for The Swan Hotel

The Lewis Partnership

Excellence in Hospitality

When service and satisfaction are of paramount importance Verso are here with continual creative support. Our graphic design and branding expertise influences specific target audiences for each of The Lewis Partnership’s award winning hotels, restaurants and bars.

  • International brochure designed by Verso Creative for Alkapharm France
  • Packaging design by Verso for Alkapharm
  • Verso Stand design for Alkapharm
  • Press advertising by Verso for Alkapharm
  • Website by Verso for Alkapharm
  • Logo for Alkapharm created by Verso


A French Connection

How do you compete in a busy marketplace?.. You create a brand image that’s recognised and trusted. Alkapharm have a number of market leading products and through Verso have created a clean, powerful and consistent brand image that keeps healthcare users loyal. Infectious packaging, website and graphic design now being applied in France and the United Kingdom.

  • Packaging design for National Trust by Verso Creative
  • Verso Creative packaging design for National Trust

National Trust

Cotehele Estate, Cornwall

If only you could bottle traditional Tudor charm. Capture, cherish and relive the memories. Well, head off towards the River Tamar and you can do exactly that with a golden selection of local produce including juices, chutneys and flours, all beautifully presented with Verso inspired packaging design.

  • Verso Branding agency packaging design for Belinda Clark
  • Verso Branding agency packaging design for Belinda Clark
  • Verso branding agency identity for Belinda Clark

Belinda Clark

Gourmet Confectionery

Belinda Clark is already known for her gourmet perfection in confectionery. When you have products this good you need the brand and packaging design to match. That’s where we applied our own ‘gourmet’ creative to help position Belinda as ‘Taste Orchestrators’ and deliver packaging to match the beauty of these delicately balanced flavours.

  • Branding and advertising for the Shugborough Estate, Staffordshire, designed by Verso
  • Branding designed by Verso Creative for the Seven Secret Doors visitor attraction at Shugborough
  • Branding designed by Verso Creative for The Wilderness visitor attraction at Shugborough


The Complete Working Historic Estate

As the jewel in Staffordshire’s crown, Shugborough is a tourism magnet for thousands of visitors from far and wide. From powerful attraction brand design to creative marketing literature we ensure the memories of yesteryear will live on for years to come.


The Dog Groomer

Best In Show...

When Verso’s commissioned for a brand identity we think beyond the brief. We sense greater opportunities and deliver design excellence that paves a way for future growth. The Dog Groomer is a start-up with big ideas, our identity cuts through the high street noise as a sign of modern Pet Grooming excellence.

  • Verso Created the new identity for Place Partnership Limited
  • Verso Created the new stationery for Place Partnership Limited

Place Partnership

Public Sector Venture

With a large number of local authority departments looking to support a pioneering facilities management initiative, Verso facilitated our Brand Immersion Workshop followed by key creative to unlock this new identity for Worcestershire Council’s property management company.

  • Lotus Illustration by Verso
  • Verso consumer website for Lotus
  • Lotus Work Illustration by Verso
  • Advertising for Lotus Bakeries by Verso
  • Trade website for Lotus by Verso Creative

Lotus Bakeries

Every Coffee Needs a...

…little red biscuit on a saucer. Most will have seen it but more will remember it. In partnership with Lotus Bakeries, Verso are helping to deliver ambitious brand plans through effective trade and consumer websites and advertising campaigns. Anyone for coffee?

  • Verso Logo design for UKQAA
  • Verso Creative Website Design for UK Quality Ash Association


The Voice of Quality Ash

Who would have known that ash is such a powerful particle in the world of construction. It’s been our job to brand UKQAA with a voice that matches their industry expertise and knowledge helping them spread the word about the power of the particle… it’s amazing what you learn as a designer



Asian Fire Snacks

Whosaki? Whatsaki? From an unknown brand to a supermarket favourite – Verso delivers the Hisaki vision through effective brand and packaging design. Now in demand by leading brands such as Waitrose, Selfridges and Tesco, Hisaki’s brand is burning bright and Verso help keep the flame alive.

  • H2O Car Valeting Marketing Activity

H2O Car Valeting

It's More Than Just a Car Wash

Renowned for their superior Valeting service H2O are the choice of celebrities… we help keep them up-to-date with clean seasonal promotions that not only catch the eye but maintain their sparkling image.

  • Promotional leaflet for the Staffordshire Enjoy Art project. Verso Creative commissioned by Destination Staffordshire.
  • Staffordshire Enjoy Art Exhibition designed and facilitated by Verso Creative at World of Wedgwood
  • Staffordshire Enjoy Art Exhibition designed and facilitated by Verso Creative at Lichfield Cathedral

Destination Staffordshire

A World of Possibilities

Verso is forever canvassing on behalf of Staffordshire artists. We are commissioned by Destination Staffordshire to project manage the ‘Staffordshire Enjoy Art’ programme and coordinate an annual series of exhibitions at major visitor attractions.